Huggies has a pretty cool giveaway running right now.  I don’t know how long it’s been running but I stumbled across it today.  Each day, they are selecting one person and giving them free diapers for a year.  That is a pretty big chunk of change when you add up diapers over a full years time.  The giveaway runs until 12/31.

We know why they do something like this.  It’s been shown in study after study that parents who find a diaper that works for their baby, generally stick with that diaper and get it over and over again.  Not only that, they buy the diaper to use in diaper cakes when giving baby gifts to friends and they recommend their favorite brand to new mothers.  They get free publicity for running the giveaway, a database of people who are interested in getting diapers and get one lucky winner comfortable with their product by having them use it for a year.  It’s a great way to market themselves to parents and a great prize for the winners.

If you sign up for the giveaway, the only negative I can think of is that you will end up getting junk mail from Huggies but much of that junk mail will probably include coupons so it balances out if you have an interest or need for their products.  If you want to try your luck, you can signup here.